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Trying to reach you to discuss you recent Yellowstone article, with a title claiming that the ratings for Yellowstone make it clear that Costner's absence is sinking the show.

This is a mistake I see all sorts of people making.

People are not quitting Yellowstone because Costner is gone. They are waiting for the full season to be out so they can purchase a single month subscription to watch it.

Streaming services are tanking some of their best content because they aren't getting immediate ratings. They are working from a broadcast television model that does not apply.

There are to many streaming services and the costs are too much to have them all at once. So people wait until a service has released full seasons of their favorite shows to get a months subscription.

It is really this simple and it is maddening that streaming services do not get it.

What they should do is full season release in bingeable form. If they can manage to do this with one major show a month, people will subscribe again. But if you make people pay three months to watch one show, they're not gonna. And so judging a show by it's immediate ratings is absurd. And tanking your own content based on that absurdity is plain foolish.

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I didn't pick the title for the piece, but it was actually about how the ratings were very high despite his absence. It also aired on like 8 different live TV channels! Regardless, thanks for sharing your thoughts -- I agree that Paramount could've managed the release schedule better.

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